Maternal and child market is caught in the anxiety of marketing homogenization.
Brand innovation is imperative
In today's consumption environment, all walks of life are caught in the trouble of marketing homogenization. In all kinds of consumption choices such as "clothing, food and use" in the maternal and child industry, safety and quality are always the primary considerations for maternal and child groups. Focused consumption choice and relatively single product function make the marketing homogenization problem faced by the maternal and child industry more obvious.
But at the same time, with the new generation of young people entering the baby boom, the ways for mother and baby users to receive information are more diverse. The revolutionary wave of catering to the socialization and rejuvenation of young people seems to be the key to breaking the homogenization of the maternal and child market. In such a wave, which brand keeps pace with the times and plays a new marketing?
"Super Agent Duck" Double Eleven became popular
Baby toy brand Aobei makes people shine.
On the eve of Double Eleven this year, an animated short film named Super Agent Duck in Weibo quietly became popular. The picture is exquisite and the details are exquisite. The production of this 3D animation can be called a film-level conscience work. What brought this animated short film was actually the domestic baby toy brand-Aobei. "Aobei Special Agent Duck" has also become a name that many treasure moms and dads remember deeply in this double eleven.
